Global travel experts, Accent on Travel, needed a new partner in marketing to revitalize their brand and produce an engaging new website.
With their core message of “enriching lives through travel”, the first action required was to create a brand that visually matched their top-end market position.
Working closely with the Breeez team, the client wanted to build an “approachable, passionate, and knowledgeable” brand. Alongside this, was a sense of heritage to be preserved, which is why elements such as the compass from the previous logo were factored into the new design.
The result is a beautifully refined new logo for use across all online materials as well as in real life; a logo that creates a recognizable brand and allows the client to flourish.
Accent on Travel’s previous website required updating to ensure it could perform as effectively as the client wanted. Technical issues also meant that the website did not accurately reflect the company, but more importantly, it wasn’t prompting people to pick up the phone and call!
Working closely with the client, we built a website that really speaks to their target audience: someone thinking about their next exciting adventure in travel. Keeping the user’s experience at the forefront of our work, we created a site to inspire but that is also logical to use.
To the crisp visuals and relevant-yet-aspirational imagery, we added crucial, engaging commentary on a variety of destinations, experiences, and cruise lines. The site now fosters trust from the audience and can be adapted to promote the client’s chosen partners and the services they offer to their customers.