1. Work /
Lewes, Delaware

Ashton Pools

Following a vendor fair hosted by the Master Pools Guild (another one of our valued clients), we had the pleasure of meeting with the team at Ashton Pools by Design to discuss the ways that we could help their business grow. Performing an on-the-spot site evaluation, we highlighted areas for improvement on their current website and discussed the ways we could help to boost their online presence.

While happy with their existing site, the team at Ashton Pools by Design was so impressed by our unique way of working and analytical approach that they hired us to perform a company rebrand and website redesign.

Originally called ‘Ashton Group at the Beach’, we collaborated closely with them to develop a new name and tagline that more accurately reflected their services. Our branding and graphics team took elements of their original branding, such as the coral color palette and Monstera leaf logo, and worked them into their new design to ensure a fresh new look that was still recognisable to their existing customer base. The end result is a stunning and distinctive creation that helps them stand out from their competitors.

Throughout the website redesign, the client was kept constantly involved and the site was continually revised and customized to suit their unique preferences. The revamped website strategically targets specific keywords and enhances SEO visibility, while also providing an improved user experience.

Remarkably, this entire rebranding and redesign project was launched in just six weeks. The team at Breeez stuck to tight deadlines throughout and kept the client fully informed on the status of the project at all times.

Upon completion of this project, we didn’t just rest on our laurels. While analysing the site’s performance, we noticed that conversation rates had been reducing over a six-month period. After conducting some research, we enacted a series of CRO amends aimed at improving performance.

It didn’t take long to see results, and the overall conversion rate of the site has now more than doubled, as well as the costs per lead reducing.

The client was very happy with these speedy results and we look forward to continuing our relationship in the future.

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