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Case Studies

Easy Mix Concrete USA

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Introduction

After seeing a UK company of the same name we had worked with outranking them on Google, Easy Mix Services LLC came to us for SEO and web design to create success for them.

The Challenge

With a lack of authority and hosting from a foreign domain, Google wasn’t indexing their website. This meant they didn’t rank on Google for their brand name and got no leads from their digital marketing in their areas of operation.

The Strategy

The first order of business was to design a new website on a domain which suited the company and their location. This, alongside an assertive, targeted PPC campaign would expose the Easy Mix brand to new traffic and generate leads.

From here, landing pages which were structured to get a direct response from users with a high intent, and dynamic call tracking to give insight into the full customer journey, were created. This allowed us to see which keywords were the most profitable for the client.

By pushing the brand on the internet and publishing company details on primary local and industry directories for SEO improvements, more organic traffic could be created.

What we delivered:

Increased leads

Generated an additional 130 leads a month (on average) from locally targeted PPC

Increased conversion rate

Achieved a 21% conversion rate on direct traffic coming from PPC

Achieved 35% LTV ratio

35% lead-to-visitor ratio across the website

Summary

This client went from having no digital presence to generating over 200 leads per month in a matter of months.

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