Introduction

As an established swimming pool builder in Texas, Master Pools of Austin wanted to reflect their premium swimming pool construction offering via their online presence.

The Challenge

Well-established in their region, the client was getting unwanted calls from people with minor repair jobs and low-end swimming pools. They wanted to promote their luxury swimming pools to a more affluent demographic.

The Strategy

High-quality imagery would be needed to display the different swimming pools they provide. Additionally, through initial keyword research, we would identify local areas to target with SEO and PPC, ensuring they would rank as one of the first names for high-value keywords in those regions.

PPC would be needed to drive prospects and qualified users to the site, while ensuring irrelevant traffic for lower-end swimming pools was eliminated. This was achieved through tailored copy and prices in advertising messages.

With landing pages that aligned with their sharp brand identity and a focus on conversions, PPC could continue to drive performance. The brand was then bolstered with brand search campaigns in the region, combatting competition who piggyback on their name.

Dynamic call tracking was then implemented to give insight into the customer journey and reveal which keywords were most profitable.

Summary

The strong relationship we established with Master Pools of Austin meant we were recommended by them and accepted to the Master Pools Guild to be the exclusive provider of digital marketing services.