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Case Studies

Pool Builders Inc.

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Introduction

Established in 1966, Pool Builders Inc. have installed over 20,000 swimming pools in Southeast Florida.

The Challenge

Already leading the way in their region, the customer wanted to dominate the market. Recommended to them by Master Pools Guild, they came to us to take on their online marketing campaigns.

The Strategy

We started by implementing search campaigns to improve visibility of the client in customers’ searches. This was followed with dynamic call tracking to give insight into the full customer journey, as well as revealing which keywords were most profitable for the client.

Exposing the client’s brand to new customers and driving leads, an assertive and targeted PPC campaign was established for Pool Builders Inc.

What we delivered:

Increased brand awareness

Increased brand awareness using PPC strategy for Southwest Florida

First page of Google

Ranking on the first page of Google for different types of swimming pools

Increased coverage

Increased the targeted area

Improved lead quality

Improved the overall quality of leads coming from digital marketing channels

Summary

The most positive achievement here was improved visibility for the client, brought about by ranking for different types of pools and targeting new areas.

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