Pool Builders Inc.
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Established in 1966, Pool Builders Inc. have installed over 20,000 swimming pools in Southeast Florida.
Already leading the way in their region, the customer wanted to dominate the market. Recommended to them by Master Pools Guild, they came to us to take on their online marketing campaigns.
We started by implementing search campaigns to improve visibility of the client in customers’ searches. This was followed with dynamic call tracking to give insight into the full customer journey, as well as revealing which keywords were most profitable for the client.
Exposing the client’s brand to new customers and driving leads, an assertive and targeted PPC campaign was established for Pool Builders Inc.
What we delivered:
Increased brand awareness
Increased brand awareness using PPC strategy for Southwest Florida
First page of Google
Ranking on the first page of Google for different types of swimming pools
Increased the targeted area
Improved lead quality
Improved the overall quality of leads coming from digital marketing channels
The most positive achievement here was improved visibility for the client, brought about by ranking for different types of pools and targeting new areas.