A lead generation-ready website is essential for any business looking to grow and succeed in the digital age. Even the most well-designed website can fail to convert visitors into leads if it is not optimized for lead generation. In this article, we will discuss the key elements that every website must have to make sure it is lead generation ready.
1. Unique selling points
Your website’s value proposition should be clear and concise. Visitors should be able to easily understand what your business does and how it can benefit them. Take time to think about what sets your business apart from the competition to form USPs that are prominently displayed on your homepage and that can be reinforced throughout your website.
2. User-friendly navigation
A website with confusing navigation can turn off visitors and cause them to leave without converting. Your website’s navigation should be simple and intuitive, making it easy for visitors to find the information they are looking for. It should only have 2-3 actions you’d like the user to take, so decide what is most important to your business – this might be to call your team, complete a quote form or download a guide.
3. Call-to-actions (CTAs)
It’s also important to have a clear and visible call-to-action (CTA) on each page, making it easy for people to find the phone number or click through to the contact page, and encouraging them to take the next step of getting in touch.
4. Contact options
Consider the different ways customers might like to get in touch with you and cater for these. Different avenues include a phone number, email address, email contact form, call-back request form, and a live chat box – make sure these are clearly displayed throughout the site.
5. Contact details
Make sure your contact details are easy to find by having your phone number at the top right of every page of your website. We also recommend that you have the business address and phone number at the footer of each page and above the fold on the contact page.
6. Showcase locations
Promoting your local presence on your website will show potential customers that you operate in their area. Displaying the key locations you service also improves SEO performance and can make your business more visible online – but it’s worth noting that adding too many locations into your copy can be detrimental so keep it to around 3 key locations.
7. Accreditations
Reference to accreditations, insurance, and licenses shows that you are an authentic, trustworthy company. Displaying the relevant logos provides a visual way for visitors to easily recognize that you are a qualified business, so make sure these are showcased clearly across the site.
8. Reviews and testimonials
Including testimonials, reviews or case studies on your website can help build trust and credibility with potential customers. Visitors are more likely to convert if they see that other people have had a positive experience with your business. Google My Business is a popular platform for reviews, helping your website to rank and stand out against your competitors.
9. Above the fold
This term refers to the content on a webpage that is visible to a user without scrolling down. It is typically considered to be the most important because it is the first thing that users see when they land on a page, and it can have a significant impact on their first impression of the site. With this in mind, make sure all of the key information is viewable as a visitor lands on the page so that they can view it at a glance.
10. Imagery
Having high-quality imagery across the site gives a modern, professional look. Photography of your team, workplace, equipment, or projects builds trust and confidence with potential customers as it provides an all-important personal touch.
Your website is a powerful marketing tool that can help you achieve your business goals, so if you haven’t already implemented all 10 of these elements, then it’s time to take a closer look at improving your website.
At Breeez, we specialize in generating leads for businesses of all sizes and across various sectors. As a full-service agency, we provide our clients with everything they need to increase their lead generation and grow their online presence, from SEO and paid marketing to web design and content creation.
Why wait? Contact us today to find out how we can help you.