The Client
As a mid-sized travel company specializing in tailor-made luxury vacations for affluent older professionals and retirees, Leisure Travel Enterprises aimed to enhance its engagement with a younger audience interested in high-end cruise offerings. Their goals included increasing order values, improving reach, and fostering meaningful customer interactions through better-aligned messaging and digital strategies.
The Challenge
Before partnering with Breeez, Leisure Travel Enterprises struggled with:
- Limited leads and lack of engagement.
- Social media messaging that failed to connect with a wider audience.
- Taking full advantage of potential ad revenue through cruise line partners.
The solution
Breeez designed a comprehensive social media strategy, leveraging LTE’s relationship with one of their luxury cruise line partners to secure funding. This Meta campaign engaged users across Instagram and Facebook, promoting offers and benefits exclusive to LTE’s cruise line partner.
How we did it
Defined the campaign’s primary goal as “link clicks into their website.”
Allocated a $4,500 budget ($750/month, over six months).
Targeted affluent couples and families (30–65+) in the Southeast U.S. with household incomes in the top 25%.
Developed visually compelling single-image ads placed across Facebook and Instagram, including in-feed, stories, and the explore page.
Conducted split testing and ongoing optimization using the Meta Ads Manager.
Results and Impact
This campaign exceeded expectations, driving significant growth in bookings and revenue while establishing a stronger connection with LTE’s target demographics. This campaign was such a runaway success that LTE is planning to repeat it in 2025.
Conclusion: An impactful social media campaign that exceeded expectations
By addressing Leisure Travel Enterprises’ challenges with a tailored, data-driven social media campaign, Breeez transformed LTE’s digital presence, enabling them to reach new audiences and achieve remarkable growth.
With $800k in bookings generated, this collaboration highlights the power of strategic marketing.
Future collaboration
Breeez and LTE continue to explore innovative marketing strategies to further expand their reach and success.
Ready to find out what Breeez can do for your business?
Looking to achieve similar results? Breeez specializes in creating bespoke digital marketing solutions that increase lead generation and drive success. From strategic planning to hands-on execution, we leverage cutting-edge tools and industry expertise to transform online presence and boost client engagement.
Discover how we can amplify your business’s impact. Contact Breeez today.