We’re excited to announce that Breeez recently won the Magellan Travel Weekly award for our work with Accent on Travel, a travel agency based in Delaware.
Our work with Accent on Travel
Back in 2021, Accent on Travel were looking to partner with a new, trusted agency that would provide them with refreshed branding and an exciting new website. They came to us with an old website that was using the Signature Travel Network to provide information. However, the site wasn’t performing, or engaging with their core customers. So, we needed to create a new strategy that would help them achieve growth for their business. Our strategy involved rebranding, creating a new website, and a cross-channel digital marketing strategy.
Generating Leads through Digital Marketing
Our aim with the website was to give new customers visiting the website comprehensive destination information, cruise details, and experiential insights, establishing trust and showcasing the quality of their brand and services offered. Our key objective was to increase the number of leads for the business, using contact forms and encouraging customers to call in order to help achieve the wider business goal of building the customer base and growing revenue through bookings.
After the launch of the new website, we began working on our ongoing cross-channel digital marketing strategy consisting of SEO, paid campaigns, content marketing, and social media marketing.
Our core marketing objectives:
- Increase calls from new prospects that then go onto become lifelong customers
- Increase and improve Accent on Travel’s presence on social media and organic search results
- Showcase Accent on Travel as the leading travel agent of luxury and experiential vacations
As a result of our cross-channel marketing approach, we’ve helped Accent on Travel achieve strong results. Since the website launched in March 2022, our strategy has driven 90,910 total visitors to the site from the Delaware and Maryland area, resulting in 2,039 calls and 350 form submissions. We continue to work with Accent on Travel to help grow the brand’s industry authority to support them in achieving business growth through our successful partnership.
“Breeez have been extremely instrumental and refreshingly simplistic in recreating our branding, creating a website that reflect who we are and what we do, with a redesigned website that is now a optimized for search and allow for more effective social media marketing.” – Annette Stellhorn, Owner & Group Travel Designer
We’re so proud of our work with Accent on Travel and are delighted to have won the Travel Weekly award.
Want to work with us? Get in touch with our friendly team today to find out more.